Data-driven Marketing (量化行销时代)
Books

Data-driven Marketing (量化行销时代)

by MARK JEFFERY

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.

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Product Details

  • Publisher : Union Book Co Pte Ltd
  • Weight : 550g
  • Product Code : 9789869664431
  • Dimension : 150x210x20 mm