Digilogue: How To Win The Digital Minds And Analogue Hearts Of Tomorrow's Customer
Books

Digilogue: How To Win The Digital Minds And Analogue Hearts Of Tomorrow's Customer

by Anders Sorman-Nilsson

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue -- the "translational sweet-spot, the convergence of the digital and the analogue." A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.

Status: Available For Purchase

Regular price
SGD 56.66
Sale price
SGD 56.66
Regular price
SGD 56.66
Unit price
per 
Tax included.
**Only 2 left in stock.

Delivered within 8 business days

Product Details

  • Number of Pages : 256
  • Publisher : John Wiley
  • Weight : 354g
  • Product Code : 9781118641385