E-commerce	for	Malaysian	SMEs	in	Selected	Services:	Barriers	and	Benefits
Books

E-commerce for Malaysian SMEs in Selected Services: Barriers and Benefits

by Tham Siew Yean

Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce. 

The relative importance of the other three main factors (namely, organizational, technological and environmental) differ for adopters and non-adopters. Likewise, there are also differences in response based on firm size. 

Based on the survey findings, Malaysia needs to shift from one-size-fits-all strategies to a more nuanced policy response that addresses the differences in perceived barriers of adopters and non-adopters and which is also cognizant of firm size.  

Grant recipients are more concerned about technological and environmental factors, indicating that grants need henceforth to be accompanied by appropriate policies that address these two barriers.  

The perceived benefits focus more on the domestic market than on exports. Getting firms to invest in e-commerce does not automatically lead to export. Exporting via e-commerce requires complementary policies that focus on specific issues, such as digital marketing at the targeted export destination.

Refer to this link for list of supported app: Click here!


Disclaimer: Our supplier will reach out via email with redemption process and code.


For any enquiries regarding E-books from Alkem, please contact support@alkem.com.sg


Status: Available For Purchase

Regular price
SGD 9.63
Sale price
SGD 9.63
Regular price
SGD 9.63
Unit price
per 
Tax included.
**Only 5 left in stock.

Delivered within 5 business days

Product Details

  • Number of Pages : 40
  • Publisher : ISEAS–Yusof Ishak Institute
  • Weight : 92g
  • Product Code : 9789814881388
  • Dimension : 148 x 210 mm

About Author

Tham Siew Yean

Tham Siew Yean is Senior Fellow at ISEAS – Yusof Ishak Institute, Singapore.