- Publisher : Institute of Southeast Asian Studies
- Product Code : 9789814345095C08
Khor Yoke Lim ; Beh Chun Chee ; Lim Lai Hoon
Khor Yoke Lim is Associate Professor and Head of the Persuasive Section of the School of Communication, Universiti Sains Malaysia. ; Beh Chun Chee is Lecturer at the Faculty of Creative Industries, Department of Mass Communication, Universiti Tunku Abdul Rahman, Malaysia. ; Lim Lai Hoon is Lecturer at the School of Social Science and Humanities Courses, Tunku Abdul Rahman College, Penang.