Passion Is My Main Ingredient

Passion Is My Main Ingredient

by Dean Brettschneider

In this blistering memoir of his life in the baking business, Dean Brettschneider describes his journey from a small town baker’s apprentice to Global Baker and the internationally successful entrepreneur he is today. Make no mistake — this is not a book about baking. As we follow the interwoven arcs of Dean’s career and personal life, his experience teaches us practical lessons on how to harness our passion to strategically improve ourselves and advance our careers. His revelations on entrepreneurship — most notably how he founded Baker & Cook and transformed it from a neighbourhood bakery into a multi-national money-spinner in a matter of years — give us a first row view of what goes into building a business from the ground up, including all of the pain and sacrifice that comes with it. Told in a refreshingly frank manner, Dean’s story is sometimes shockingly direct, often hilarious, and always enlightening, leaving us with valuable astute insights into how to navigate the trials and tribulations of life in business.

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Product Details

  • Number of Pages : 240
  • Publication Date : 2019-01-05
  • Weight : 550g
  • Product Code : 9789814868013
  • Dimension : 140 x 215 x 16 mm

About Author

Dean Brettschneider

Dean Brettschneider is one-part professional baker and one-part entrepreneur. Arguably one of the world’s best bakers with an international following, Dean is truly a global baker. He resides in Denmark, Singapore and New Zealand, where he heads up his global baking empire. He travels regularly to all corners of the world as a consultant to the global F&B and baking industry. He is the founder and co-owner of the global artisan bakery and food store chain Baker & Cook, Plank Sourdough Pizza and Brettschneider’s Baking & Cooking School, and also co-owner of the London-based Crosstown Doughnuts. An author of 13 award-winning books on baking, Dean also co-hosts and is lead judge on the successful reality TV series, New Zealand’s Hottest Home Baker, and the Great Kiwi Bake Off. He also hosts the Kiwi Baker series in Shanghai, France, Singapore and California, as well as many other TV programmes that promote baking excellence, travel, food and culture. For more information, see