Research Methods In Intercultural Communication: A Practical Guide
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Research Methods In Intercultural Communication: A Practical Guide

by Zhu Hua

Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically. * Provides the first dedicated and most comprehensive volume on research methods in intercultural communication research in the last 30 years * Explains new and emerging methods, as well as more established ones. These include: Matched Guise Technique, Discourse Completion Task, Critical Incident Technique, Critical Discourse Analysis, Ethnography, Virtual Ethnography, Corpus Analysis, Multimodality, Conversation Analysis, Narrative Analysis, Questionnaire and Interview. * Assists readers in determining the most suitable method for various research questions, conceptualizing the research process, interpreting results, and drawing conclusions * Supports students from start to finish with key terms, suggestions for further reading, research summaries, and sound guidance from experienced scholars and researchers

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Product Details

  • Number of Pages : 368
  • Publisher : John Wiley
  • Weight : 608g
  • Product Code : 9781118837467