The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
Books

The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

by Andrew Essex

In The End of Advertising,Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen,slicksters,and search-engine optimizers. But his book is no eulogy. Instead,he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights,he presents an essential new vision of where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility,services,gifts,patronage of the arts,and even blockbuster entertainment. In this utopian landscape,ads could become so enticing that people would pay—yes,pay—to see them.


Status: Out Of Stock

Regular price
SGD 44.89
Sale price
SGD 44.89
Regular price
SGD 44.89
Unit price
per 
Tax included.

Product Details

  • Binding : Hardback
  • Number of Pages : 0
  • Publisher : Spiegel & Grau
  • Weight : 272g
  • Product Code : 9780399588518
  • Dimension : 193 x 130 x 20 mm